The ownership group, made up of executives and board members from leading local manufacturers, construction firms, and law practices across the Birmingham area, alongside USMNT defender Chris Richards and others, has undertaken a significant overhaul of the club’s front office this past off-season. This includes CEO Jay Heaps stepping into the role of Head Coach, and the appointment of Nick Hall as Club President. Stephanie Wood, a proven leader in professional soccer, joined as Vice President of Marketing and Fan Engagement to lead the club’s growth strategy. In addition, Tory Goodman was brought on in the fall as Vice President of Sales & Service to drive the club’s commercial performance and revenue growth.

With all of these changes, one can only think that the organization is staging themselves for the USL Premier League set to launch in 2028. The League is set to be a Division 1 sanctioned league that plans to compete with Major League Soccer. Four teams the Legion FC competes against in the USL Championship have formally applied to join the League. Teams in the league will be subject to requirements for market size (≥ 1 million), ownership net worth (≥ $70 million), and venue capacity (≥ 15K), all of which are met by the Birmingham Legion. This league will also feature a promotion and relegation system across the three leagues of the USL (Premier, Championship, League1).

Beyond the investment they are making to the organization, they are also investing in the city. Besides the multiple “School Day” games each year, that bring in students from around the Birmingham Metro area, they recently teamed up with KultureCity and Soccer Forward, a soccer initiative of the USA Soccer Federation with a mission to make soccer accessible to everyone, to open the first ever FIFA Arena, a small soccer pitch available to anyone who wants to play the game, just over two months from the start of the 2026 World Cup. Heaps said in the press conference that this is an opportunity for the organization to give "back to the community and making it a place for the next Chris Richards to step out on this field and have the vision and the dream that he had." Richards, who is a Birmingham-native, said "I wish I had someone in Birmingham doing this when I was growing up." He added that this is his opportunity to give back to the next generation as a space for "anyone who wants to pick up a soccer ball or just be active." This mini-pitch is set in the heart of the Magic City in the Park Side district just steps from Railroad Park and Regions Field. This investment is just one of many times the organization has contributed to the community over the years from multiple charitable donations, to youth clinics, and more.